2019 Asia Super Team: Enterprise Stars
The 2019 Asia Super Team: Enterprise Stars competition will feature 8 internet celebrities who blog about travel, each from eight Asian countries. As promotional Taiwan ambassadors, they will invite companies from their countries to sign up teams interested in visiting Taiwan to participate in the Asia Super Team competition. Through the creatively designed competition that is full of entertainment, participating teams will not only experience the beauty and diverse cultures of Taiwan, they will also be stimulated to explore their team potential and become corporate stars.

The Asia Super Team competition is now in its 6th year. This year, elite companies from Japan, South Korea, Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines are invited to participate in the competition. The competition begins with an online survey and registration, then one team from each country will be selected to compete in Taiwan. During the competition, participants will learn about Taiwan's diverse attractions, cultures, and urban characteristics, plus experience different corporate meeting and incentive travel activities. The Asia Super Team champions will receive a US$50,000 incentive travel package, enabling everyone in the company to come to Taiwan, be united and nourish their dreams together while enjoying the trip.
In 2014, MEET TAIWAN launched its first multinational competition event. Called ASIA SUPER TEAM, companies from overseas were invited to participate in interactive online and live competitions to experience the diverse resources and facets of Taiwan's MICE environment. The ASIA SUPER TEAM event completely overturned business travelers' impressions of corporate meeting and travel incentive activities in Taiwan. Furthermore, the competition created a new model of B-to-B Marketing. Not only were we named the 2015 Most Effective Incentive Marketing Campaign from the Society for Incentive Travel Excellence (SITE), we were also honored at the "Oscars for Business" with a Stevie Award for B-to-B Marketing Campaign of the Year. In 2015, we continued with our efforts and launched the second ASIA SUPER TEAM: TEAM UP FOR "GOOD" event which incorporated corporate social responsibility and elevated the mission and scope of the competition on all fronts. We invited even more Asian companies to enter this extremely entertaining, deeply meaningful, and highly creative competition. The 2016 3rd Annual ASIA SUPER TEAM: THE ALMIGHTY PLAYER saw the launch of an brand new competition mechanism when we used online interactive games to completely overturn past corporate mentality in a way that stimulated the intellect, flexibility, and creativity of corporate employees to successfully transform the face of corporate meetings and travel incentives through "play". For the 5th Asia Super Team: Be Brave and Achieve the Future competition in 2018, three internationally renowned Taiwanese were invited to share their stories of how they built their super teams and the parts of Taiwan‘s culture and nature that inspired them: well-known movie director Wei Te-Sheng, the first Taiwanese designer nominated for a Grammy Award Xiao Qing-Yang, and Acer's founder Stan Shih. A "Journey to the Clouds" online cloud platform and chatbot service were devised, providing Asian business people with more comprehensive and convenient information about MEET TAIWAN's one-stop service and incentive tours to Taiwan, not only attracting more than 5,500 Asian business people to register, the number of applicants was also the highest ever in history.

In this two-stage competition, the corporate teams that wish to participate are requested to register for the event first. Selection is then conducted through a professional assessment mechanism; one company from each of the target countries will be given the tickets to come to Taiwan to take part in the competition. The second stage is the four night, five day Final Tour, during which the teams will travel all around Taiwan. They will be given a chance to demonstrate their skills and display their passion for and knowledge on Taiwan incentive travel. The winning team will be awarded a Taiwan reward travel package valued at USD 50,000.
The Taiwan Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs implemented the 4-year Taiwan MICE Development Program (2009-2012) and the 4-year MEET TAIWAN initiative (2013-2016). The main goals were to establish an internationally appealing and competitive conference and exhibition environment, create higher industry value, create an international exhibition image of higher caliber, and develop Taiwan into a major hub for the training and cultivation of international conference and exhibition capabilities and talents. The ultimate target was to ensure that organizers of major international conferences, exhibitions, and events chose Taiwan as their venue and destination.

Beginning in 2017 for the next four years, MEET TAIWAN will continue to be implemented until 2020. The vision of this project is to "develop Taiwan into a major global hub for conferences and exhibitions". Long-term development goals are to expand Taiwan's MICE industry software and hardware potential, enhance the international visibility of Taiwan's MICE industry, strengthen the industry's international competitiveness, and support Taiwan's industry developments through MICE activities.

In addition to continuously accumulating and exerting Taiwan's competitive advantages in the MICE industry, the project furthermore encompasses the marketing of Taiwan's MICE brand—MEET TAIWAN—so as to strengthen public awareness of Taiwan's MICE industry in audiences both domestic and abroad. These efforts will in turn increase the international brand value of Taiwan's MICE industry and ultimately attract more international MICE events and incentive travels to Taiwan.