2017 4th Annual "ASIA SUPER TEAM: Adventure to Dreams"
"The all-new ""ASIA SUPER TEAM: Adventure to Dreams"" follows the journeys of internationally renowned Taiwanese celebrities who achieved their dreams with a team; journeys that led to cultural and natural wonders of Taiwan, yet also involved obstacles, difficulties, and moments of pride and honor.Companies from all nations in Asia are welcome to take part in this year's Asia Super Team: Dream Adventure! selection process. Give you and your team adventurous opportunities throughout Taiwan as you embark on a journey to achieve the dreams that are exclusive to your team."

"The ASIA SUPER TEAM" competition is now in its fourth year and our scope continues to expand. This year, we will be partnering with top companies from a total of seven Asian countries—Japan, Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. These teams will all be embarking on new, exciting journeys in pursuit of their dreams.The competition is divided into two stages. Stage one encompasses the selection of online applicants for eight finalist teams (one from each country), while stage two is where the finalist teams come to Taiwan for the Finals Tour. During the process of the competition, contestants will learn about Taiwan's multitude of scenic locations, cultures, and unique city features, as well as experience a form of corporate meeting and incentive travel like they've never previously encountered. The company selected as the ASIA SUPER TEAM champion will be awarded a Taiwan reward travel package valued at US$50,000. So register now for a chance to join your coworkers on an incentive tour to Taiwan, strengthening your team unity and rapport, as you embark on the pursuit of your dreams and visions."
In 2014, MEET TAIWAN launched its first multinational competition event. Called ASIA SUPER TEAM, companies from overseas were invited to participate in interactive online and live competitions to experience the diverse resources and facets of Taiwan's MICE environment. The ASIA SUPER TEAM event completely overturned business travelers' impressions of corporate meeting and travel incentive activities in Taiwan. Furthermore, the competition created a new model of B-to-B Marketing. Not only were we named the 2015 Most Effective Incentive Marketing Campaign from the Society for Incentive Travel Excellence (SITE), we were also honored at the "Oscars for Business" with a Stevie Award for B-to-B Marketing Campaign of the Year. In 2015, we continued with our efforts and launched the second ASIA SUPER TEAM: TEAM UP FOR "GOOD" event which incorporated corporate social responsibility and elevated the mission and scope of the competition on all fronts. We invited even more Asian companies to enter this extremely entertaining, deeply meaningful, and highly creative competition. The 2016 3rd Annual ASIA SUPER TEAM: THE ALMIGHTY PLAYER saw the launch of an brand new competition mechanism when we used online interactive games to completely overturn past corporate mentality in a way that stimulated the intellect, flexibility, and creativity of corporate employees to successfully transform the face of corporate meetings and travel incentives through "play".

Designed as a two stage competition, participating corporate teams are requested to first register to participate in the event. Selection is then conducted through a professional assessment mechanism; one company from each of the target countries is chosen to come to Taiwan to take part in the competition. The second stage is a four night/five day Finals Tour, during which finalist teams travel around Taiwan and are given a chance to demonstrate their skills and display their passion and knowledge of Taiwan incentive travel. The winning team is awarded a Taiwan incentive travel package valued at NT$1.5 million .

The winner of the first ASIA SUPER TEAM competition was a team from well-known Singaporean food trader Seng Hua Hng Foodstuff, while the winners of the second and third years were Australian tech startup company AFTR and Thailand's renowned Pathum Thani Brewery Co., Ltd.. Each of these winners are able to have an incentive travel, employee training, annual conference event to Taiwan. Notably, as a result of the TEAM UP FOR 'GOOD' second annual ASIA SUPER TEAM competition, MEET TAIWAN and AFTR jointly donated NT$150,000 in charity funds to the Cambodian Women's Development Agency.
The Taiwan Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs implemented the 4-year Taiwan MICE Development Program (2009-2012) and the 4-year MEET TAIWAN initiative (2013-2016). The main goals were to establish an internationally appealing and competitive conference and exhibition environment, create higher industry value, create an international exhibition image of higher caliber, and develop Taiwan into a major hub for the training and cultivation of international conference and exhibition capabilities and talents. The ultimate target was to ensure that organizers of major international conferences, exhibitions, and events chose Taiwan as their venue and destination.

Beginning in 2017 for the next four years, MEET TAIWAN will continue to be implemented until 2020. The vision of this project is to "develop Taiwan into a major global hub for conferences and exhibitions". Long-term development goals are to expand Taiwan's MICE industry software and hardware potential, enhance the international visibility of Taiwan's MICE industry, strengthen the industry's international competitiveness, and support Taiwan's industry developments through MICE activities.

In addition to continuously accumulating and exerting Taiwan's competitive advantages in the MICE industry, the project furthermore encompasses the marketing of Taiwan's MICE brand—MEET TAIWAN—so as to strengthen public awareness of Taiwan's MICE industry in audiences both domestic and abroad. These efforts will in turn increase the international brand value of Taiwan's MICE industry and ultimately attract more international MICE events and incentive travels to Taiwan.