MEET TAIWAN and Asia Super Team Competition champion, Australian tech start-up AFTR, donated NT150 thousand dollars to the Cambodian Women Development Agency (CWDA). The money will be used to help at-risk women living in Cambodia.
AFTR co-founders Ms. Teresa Truda and Ms. Zia Word attended the second annual Asia Super Team contest held this year in Taiwan. After a fierce competition with Japanese, Korean, Singaporean, Malaysian, and Thai business teams, AFTR's team won the championship, which included a travel package worth NT1.5 million dollars, plus NT150 thousand dollars to donate to the charity of their choice.
Truda said she pays great attention to women’s issues and she and Word chose to donate their charity award to the Cambodian Women's Development Agency because they believe it is an important organization doing great work, with large ripple effects outside of women's issues that also extend to the rest of society.
The MEET TAIWAN program is run by the Taiwan External Trade Development Council (TAITRA) and sponsored by Taiwan's Bureau of Foreign Trade, Ministry of Economic Affairs. Mr. Jules Shih, Project Manager at the TAITRA representative office in Ho Chi Minh City, visited the Cambodian Women Development Agency office to deliver AFTR's charity award on behalf of MEET TAIWAN and AFTR.
While accepting the funds from MEET TAIWAN and AFTR, CWDA Executive Director Ms. Hun Phanna recognized the influence of the Asia Super Team contest, saying not only will the awarded funds directly help women, the activity will also deliver messages through social media, thereby increasing awareness and participation in the struggle for women's rights in the developing world.
The first Asia Super Team Competition was held in 2014. It received a Gold Stevie Award for the best B2B marketing campaign and a Best Marketing Activity award from the Society for Incentive Travel Excellence (SITE). It also successfully promoted Taiwan as a prime destination for MICE (meetings, incentives, conferences, exhibitions).
In 2015, the contest added a charity element, as well as corporate social responsibility activities. The altruistic components further boost the positive image of MICE in Taiwan to Asian enterprises. For more information, visit: http://asiasuperteam.meettaiwan.com